- Enéh
- AI chatbot for ecommerce
A guide for online stores
AI chatbot for ecommerce: what to check before you choose
Any online store can add an AI chatbot today — but there's a big gap between an impressive demo and an assistant you can safely trust with your customers. This guide helps you tell the difference.
- No setup fee
- We build & train it for you
- GDPR · data stored in the EU
- Cancel monthly
What does an AI chatbot mean in ecommerce?
An AI chatbot for ecommerce is an assistant built on a large language model (LLM) that understands shoppers' questions in their own words and replies in natural language. Unlike rule-based bots, you don't have to script every question in advance — but you do have to make sure it only says things that are true.
In an online store, that's the whole point: an AI chatbot is worth exactly as much as it is reliably tied to your real product data, prices, stock and policies. Use the criteria below to evaluate any solution — ours included.
- Where does its data come from, and how fresh is it?
- What does it do when it doesn't know the answer?
- How does it connect to your shop?
- Where is data stored, and who maintains it?
What an online store gains from an AI chatbot
One assistant that sells, handles customer service and learns from your shoppers.
Sales
Guided selling and recommendations from your live catalogue. More: ecommerce chatbot.
Customer service
Automatic answers to shipping, payment and returns questions. More: e-commerce chatbot.
Multiple languages
Replies in the shopper's language from one approved knowledge base — no separate translations.
Leads
B2B, wholesale and custom order requests captured and summarised.
Staff time
Fewer repetitive emails and phone calls for your team.
Customer insight
Find out what shoppers look for — and what they can't find.
1. Accuracy: approved knowledge instead of hallucinations
General-purpose AI models tend to make things up with confidence. In a webshop, an invented price, discount or delivery time leads to complaints — or worse, a consumer-protection problem.
Ask the vendor: does the bot answer only from your data? What happens when there's no answer? With Enéh the answer is clear: it works only from the knowledge you have approved and your synced product catalogue, quotes prices and stock from there, and when there is no approved information it says so and calls a human.
2. Integration: live product data, no manual work
If the catalogue has to be uploaded by hand, sooner or later it goes stale — and the chatbot quotes old prices. Look for a solution that connects directly to your shop and updates automatically. Enéh supports:
- WooCommerce — via plugin, with instant updates.
- Shopify and UNAS — via a direct connection.
- Shoprenter, PrestaShop, Magento, Wix and others — via a Google Shopping product feed, hourly.
- Custom shops — via our product ingest API.
3. Data protection, compliance, accountability
A chatbot handles personal data: names, email addresses, phone numbers, buying intent. Ask where it is stored, for how long and who can access it.
Enéh stores data on servers inside the European Union, operates in line with GDPR and the EU AI Act, and deletes conversations automatically after your chosen retention period. We also provide a starter template for your privacy notice.
4. Build your own, or use a managed service?
When you build your own, the language model's API fee is only the start: you also need data integration, guardrails against hallucination, testing, a chat interface, human handoff, monitoring and ongoing maintenance. That's months of work, and it's never “done”.
With a managed service, all of that is part of the monthly fee. With Enéh we do the setup, training and maintenance; plans start at 9,900 HUF / month with no setup fee and no annual commitment.
Checklist: a generic AI chatbot or Enéh?
The same technology — a very different level of risk.
A generic AI chatbot
- Also answers from general knowledge learned on the internet
- Hand-uploaded product data that goes stale
- Unclear where data is stored
- You configure, test and maintain it
- Doesn't tell you when it doesn't know
Enéh, AI assistant for online stores
- Answers only from approved knowledge and your catalogue
- Product data synced automatically
- EU data storage, GDPR, EU AI Act
- We build, train and maintain it for you
- When it doesn't know, it says so and calls a human
Test it live before you decide
The best test is practice. Ask the demos about prices, stock and alternatives — and try asking something they can't know, to see what happens.
Online shop
Nordik Otthon
Try asking: “What do you recommend under 30,000 Ft?”
Open the live demo →
Real estate
Panoráma Ingatlan
Try asking: “I'm looking for a 3-room flat in Buda”
Open the live demo →
Car dealership
Horizont Autóház
Try asking: “I'd like to book a test drive”
Open the live demo →
Your business?
We build and train your own AI assistant — exactly like these demos. With no setup fee.
Get my own →
Live in three steps — about 15 minutes of your time
We do the building, training and maintenance. You approve what it may say.
You give us your website address
Enéh maps your site — prices, services, policies, FAQs — and builds its knowledge base from it. Run a webshop? Connect it and your product catalogue comes along too.
You approve its knowledge
Every fact is reviewed by a human before it goes live. Your assistant only tells customers what you have approved — and you can edit it anytime in under a minute.
One line on your website
Your webmaster pastes a single line of code — we send a one-page guide. From then on Enéh greets visitors, day and night.
Pricing
A conversation = one customer's visit. No hidden costs, no annual lock-in.
Starter
−90% first month- 200 customer conversations / month
- Booking requests and lead collection
- Seamless handoff to a human colleague
- Full setup and ongoing maintenance
Advanced
−80% first month- 500 customer conversations / month
- Custom assistant name (you choose what it's called)
- Everything in Starter
- For businesses with a steady flow of enquiries
Pro
−70% first month- 3,000 customer conversations / month
- Real-time booking with calendar sync
- In-chat image sending: 200 image analyses / month
- "Powered by Enéh" badge removed + priority support
- Everything in Advanced
Enterprise / Custom
For high-traffic or complex websites: multiple locations and multilingual operation, custom CRM integrations and internal workflows, automated handling of thousands of leads per month. Custom pricing tailored to your needs.
Frequently asked questions
What's the difference between a rule-based and an AI chatbot?
A rule-based chatbot follows pre-written scripts and only understands the questions someone anticipated. An AI chatbot understands questions in the shopper's own words, but it is only reliable when its answers are tied to your real data — as Enéh's are.
How do you stop a chatbot from saying something untrue?
By letting it answer only from verified sources. Enéh works exclusively from the knowledge you have approved and your synced product catalogue; when there is no approved information it says so and calls a human.
How long does it take to get started?
About 15 minutes of your time: you give us your website address, connect your shop, approve the knowledge base, and your webmaster pastes one line of code. We do the building and training.
Is it worth building our own AI chatbot?
For very unusual needs it can be, but beyond the model fees, integration, guardrails, testing and maintenance are ongoing costs. For most online stores a managed service is faster and more predictable.
How much does it cost?
Plans start at 9,900 HUF / month; Pro, with real-time booking, image analysis and 3,000 conversations a month, is 29,900 HUF / month. There is no setup fee.
Where is the data stored?
On servers inside the European Union, GDPR and EU AI Act compliant, with automatic deletion after the retention period.
Choose an AI chatbot you can trust with your customers
Approved knowledge, live product data, EU data storage — and a team that builds and maintains it for you.
Larger or custom project? Write to us — we reply within 24 hours